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In today’s market, shopping online, searching for product information, researching options, and looking up competitors are all typical online behaviors. B2B companies who are not taking advantage of the latest trends in B2C are going to leave dollars on the table.
Providing customers with the ability to purchase products and services via your website creates a convenient sales channel for your customers and encourages ongoing customer interaction. Additional conversions that are unrelated to sales, such as submitting forms, sharing content, and commenting on posts, are also incredibly important to plan for and track.
Our B2B eCommerce strategy aims to solve the pain point that plagues most B2B organizations:
By combining the order processing power of your ERP and an eCommerce platform like Magento, your customers will be able to find those answers on your B2B site.
“When creating a B2B site, it is critical to remember that the person shopping B2B during the workday is the same person shopping B2C sites in the evening; why should the experiences be different?”
Gian Genovesi, Briteskies’ Magento Delivery Lead speaking at Magento Imagine, B2B is the New Black Breakout Session