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The Huffy Corporation is an American manufacturer and importer of bicycles that has been in the business since 1892. Today, Huffy has grown to become the largest volume supplier of bicycles in the world.
Huffy has prided itself on getting more bikes to more people. With their new brand, Batch Bicycles, Huffy is working to reach a different customer. Through new partnerships with smaller independent retailers Huffy is aiming to distribute their products to a previously under served demographic. Click on the video to learn how we used a B2B integration of Magento 2 to help Huffy and Batch achieve their unique distribution goal to break into a new market.